Be relevant to tomorrow's super consumers
In order to be relevant, you need to reach college audience where they are. Digital media is number one with kids, with 51% of teens saying "they absolutely could not live without" their cell phones. Text messaging is the number one non-voice activity at 72%. By including codes on other vehicles (posters, newspaper ads, etc.), advertisers can target exactly who they want to talk to.
The target send a coded text message and receives a custom message back to their phone. Use this to drive promotional sales with digital coupons or build engagement with ringtones and other cool downloads, etc. Zim² coordinates all aspects of the campaign for Text Messaging response vehicles to allow advertisers to monitor impact. The target audience interacts with the advertiser via a text message auto responder for real engagement and maximum measurability! Call us today to find out more.
